When it comes to media consolidation, there is vast anxiety surrounding the diversity of media ownership, which seems to have declined both globally and within Australia. With a multiplicity of media sources it would be expected that those who control the media would also be variegated. However, when considering media ownership within Australia alone, the concentrated possession of media outlets is made evident.
Australian media mogul, Rupert Murdoch’s company, News Corp, owns 44% of the Sky Network, and some 150 national and local newspapers in Australia alone. The Sky Network also owns 50% of the Premier Media Group, which operates nine Fox TV channels in Australia. Murdoch’s companies also own stakes and shares across Asia, Europe, the US, and the Middle East. Murdoch’s ownership of such a large variety of media sources, iterates his editorial and ideological control of a large portion of the world’s media interaction, providing a, therefore, significantly one sided and prejudicial viewpoint on all news and media presented to the public.
It may be considered bold to make the comparison between Rupert Murdoch and Adolf Hitler, yet when taking into account Hitler’s use of propaganda during Nazi power and his employment of Joseph Goebbels as his ‘Propaganda minister’, we expose the correlation between the two. The journalists that Rupert Murdoch employs at his various news corporations are merely publicizing propaganda of Murdoch’s choice to the, ill aware, masses. That being said, we begin to comprehend the abuse of media power upheld by Murdoch, much the same as Hitler and the Nazis in the 1930’s, who successfully indoctrinated the German public to concur with Nazi beliefs. Whilst Rupert Murdoch is no Nazi, he is, however, subtly forcing his opinion upon those who consume the media sources he owns, therefore, engaging in Nazi behaviour of sorts.
Source: Adolf Im Whanderland – James Dyrenforth & Max Kester
With the modern world lacking in pluralism and, in an effort to subdue the apparent abuse of media power, Produsage has become a popular form of media expression as users can also produce their own media content, perhaps in an effort to overcome media consolidation and allow for self-expression. Produsage can potentially combat the mindless media consumption that we, as members of the public, endure, by way of providing an outlet for individual thought and encouragement of research in order to publish fact driven information.
So with these ideas in mind, I pose the questions, who owns and controls the media you use to access news sources and how do you know if you can you trust them?