BCM212 – Research Project Reflection

Through the research project I have completed in BCM212 I have come to understand how the process of collecting data enables you draw relevant and interesting conclusions from your findings that can result in reformative action being taken.

The results of my research and the data I collected revolved that at the University of Wollongong, if it weren’t for the lack of awareness surrounding the benefits of on-campus employment, as a result of ineffective dissemination of information regarding job opportunities, university students would be more likely to select on-campus employment rather than off-campus employment. The findings also showed that pay rates, relevance to a particular degree and location were the leading factors that further influenced student’s decisions.

Through the research process I learnt that drawing on personal experiences as data can be just as useful as conducting a survey and or an interview and provides data that is equally as useful, relevant and helpful in gaining conclusive points from raw data.

In relation to research generally, I learnt, through the BCM212 research project, that research is an elongated and step-by-step process that requires a lot of effort and consideration. Research requires thorough planning and organisation for successful execution and to be able to gain information that is interesting to a public audience.

Through completing the project, I also became aware of the importance of produce consent forms so that participants are aware of how their data is being used and what they are participating in. I was also made aware of the importance of participant anonymity and confidentiality.

Overall, I thought the project was helpful in enhancing my understanding of the research project and the work that is required to conduct a successful research project.


The Lonely Girl who really wasn’t

The development of Internet communication, specifically, social media has expanded the traditional notion of identity. Now, it is possible to craft online identities in addition to those in real life. These online personas can shape people’s interpersonal perceptions towards individuals in the real world.


Original Meme

In 2006, ‘Lonelygirl15’ established a YouTube channel, on which, she posted regular vlogs. Bree, who featured in the videos, was a teenage girl who lived a seemingly normal life. It soon became evident that she was perhaps, lonely and bored, hence the creation of Lonleygirl15. The youtube channel and vlogs gained a massive international following and became extremely popular, in a seemingly short amount of time. Bree had become one of YouTube’s youngest and most popular stars. She reinforced this popularity, starting her own forum and myspace account.

However, after gaining a mass following, it was revealed that Bree and Lonelygirl15 were, in fact, fictional and the channel and videos were produced by a number of writers and actors. Fans, YouTubers and the media alike, had been duped by an artificial online persona, who, projected online, the parts of her life that the writers wanted viewers to see.

Is this so different to what we do each day when posting on Instagram, Facebook and Snapchat? We post, often times, edited images of the most exciting parts of our lives, leaving out the mundane occurrences, in order to create the perception we want surrounding our name, image and brand.