The Rise of Produsage: The Arab Spring

In February 2011, Egyptian President Mubarak resigned following weeks of protest against his regime. The Egyptian Revolution, A.K.A the January 25 Revolution, was sparked following “calls for protests from online youth groups.” The protests, organised solely via social media, specifically Twitter, led to clashes between security and dissidents, causing 846 casualties and over 6,000 injuries. Social media played a key role in these demonstrations across the Middle East and North Africa, which became known as the Arab Spring, effectively leading to the overhaul of governments in countries inclusive of Egypt.

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Credit: Justiceinconflict.org

In recent times, there has been a paradigm shift from consumption to production, with the term ‘Produsage’ becoming popularized. Produsage can be described as ‘the writing readers’ or ‘the viewers who picked up a camera”. It is all about giving media users the ability to produce content, and in the case of the Arab Spring, the personal use of social media in order to spark a revolution.

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Orignal Meme

Social media users have initiated the transition from Monologic media, such as television, whereby the process of receiving information comes in the form of dissemination, to the use of Dialogic media, like Twitter, that allows for the transformation from dissemination to dialogue and conversation. This shift allows for such insurgent activity as the Arab Spring to spread both rapidly and successfully.

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Credit: Thedailybeast.com

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